What is X Pixel?

Twitter Pixel, also known as X Pixel, is a tracking code provided by Twitter. Website owners can install this code on their websites to monitor the performance of their ads. With Twitter Pixel, you can gather data such as who visited your site, their actions on your site (e.g., purchasing products, registering for services), and how they arrived there through Twitter ads. This data helps you optimize your advertising strategy, improve ad relevance, and boost efficiency, resulting in a better return on investment (ROI).

The main uses of X Pixel include:

• Conversion Tracking: Understand whether people took specific actions, such as making a purchase, registering, or downloading, after clicking on your ad.
• Audience Targeting: Create targeted audience lists based on user activities on your website, allowing you to show relevant ads to these users.
• Retargeting: Show ads to users who visited your site but did not complete a purchase or other target actions.
• Ad Optimization: Use the collected data to optimize your ad targeting and budget allocation to achieve the best results.

How to Install X Pixel:

1. Log in to your X (Twitter) Ads account.
2. Obtain the Pixel code snippet. You can refer to the following guide on how to get the Pixel code: https://business.x.com/en/help/campaign-measurement-and-analytics/conversion-tracking-for-websites
3. Add the Pixel code into the input box in the plugin editor.