1. What is TikTok Pixel?

TikTok Pixel is a feature provided by TikTok Ads (TikTok Advertising Platform) that allows advertisers to monitor ad performance by installing a piece of tracking code on their website. This technology helps advertisers better understand user behavior on their website, allowing for optimized ad strategies and improved marketing efficiency. Below are some key points about TikTok Pixel:

Main Uses of TikTok Pixel:

• Conversion Tracking: Advertisers can track the entire process from when a user clicks on an ad to completing a purchase by setting specific conversion events such as purchases, registrations, and adding to cart, allowing them to measure the actual effectiveness of their ads.

• Audience Building: Create customized audiences based on user behavior on the website, which can be used for more precise ad targeting.

• Remarketing: Target users who visited the website but didn’t complete a purchase, helping increase conversion rates through remarketing efforts.

• Optimizing Ad Performance: Use the collected data to optimize ad creatives, targeting, and budget allocation for better return on investment (ROI).

2. How to Install TikTok Pixel?

1. Log in to TikTok Ads Account: You will first need to have a TikTok Ads account and log in.

2. Create Pixel: Go to the “Tools” or “Pixel Management” section and click to create a new Pixel. Follow the instructions to fill in relevant information such as Pixel name.For more details, please refer to: https://ads.tiktok.com/help/article/get-started-pixel

3. Obtain Code: After creation, the system will generate a piece of JavaScript code, which is your TikTok Pixel code.

4. Deploy Code: Add this code into the designated input field in the plugin.