Functional features:
Automatically generate the structural data required for Google\'s rich media search of product pages, which is conducive to google\'s inclusion and promotion
2. Can be validated through https://validator.schema.org to generate effect: after entering the site, enter a mall goods address details page will detect and show the Product related structured data, generate success
3. Support and evaluation of the linkage of the plug-in structured data related to evaluation (evaluation of plug-in address: https://cdnx.beikeshop.com/plugin/l_comment)
4. With the use of seo optimization tools plug-in, using seo alias address, more conducive to Google\'s included (seo plugin address: https://cdnx.beikeshop.com/plugin/site_map)
Google\'s rich media search results have multiple functions, mainly including the following points:
- Improve user experience2
- Obtain information quicklyRich media search results display additional information such as images, star ratings, prices, and event details, enabling users to quickly understand the key content of the search results without clicking on links and find the needed information more efficiently. For instance, when searching for recipes, users can directly see pictures of the dishes, cooking time and user ratings, which makes it convenient for them to quickly determine whether it is the recipe they want.
- Enhance visual appealCompared with ordinary text search results, rich media search results have richer visual elements, which can attract users\' attention and make them more willing to click and enter relevant links, thereby enhancing the interactivity between users and search results.
- Assist in website promotion2
- Increase website trafficRich media search results can make a website stand out more on the search results page, increase the probability of being clicked by users, and thereby bring more traffic to the website. For instance, when searching for products, rich media search results with product images, prices and user reviews are more likely to attract users to click and bring more traffic to related websites.
- Enhance brand awarenessWhen the rich media search results of a website are frequently displayed to users, it can enhance the brand\'s exposure and popularity, leaving a deeper impression on users about the brand.
- Optimize search efficiency
- Clarify the search intentThe rich information in rich media search results helps users express and clarify their search intentions more accurately. If users find that the information in a certain rich media result does not match their needs, they can promptly adjust the search keywords, re-search, reduce the number of searches, and improve the search efficiency.
- Reduce page redirectsSince rich media search results have already displayed some detailed information, users can obtain sufficient information in many cases without clicking into multiple web pages, thereby reducing unnecessary page jumps and saving time and traffic.
- Standardized data presentation
- Promote the application of structured dataTo obtain rich media search results, a website needs to use structured data to label web page content. This has driven website developers and content creators to organize and label data more standardly, so that search engines can better understand and display the content, and it is also conducive to improving the data quality and standardization of the entire web content.
- Unify the format of information displayGoogle has certain norms and format requirements for the display of rich media search results, which enables similar information from different websites to be presented in a relatively uniform way in search results, facilitating users\' comparison and filtering. For instance, the product information of different e-commerce websites all contain key elements such as images, prices, and reviews in the rich media search results, allowing users to compare the features and prices of different products more intuitively.