A multi-touch attribution software specifically designed for businesses, aiming to assist marketers in evaluating the performance of online activities, optimizing advertising placements, and enhancing customer conversion rates. It mainly addresses the problem of user behavior tracking caused by the iOS 14.5 update and the gradual phase-out of third-party cookies.

Core function

• ‌Precise conversion trackingYoudaoplaceholder0: By using server-side tracking and first-party pixels, track key behaviors of users in the store (such as additional purchases, payment completion, etc.) to avoid relying on browser cookies that are easily blocked.
• ‌Cross-channel attribution analysisYoudaoplaceholder0: Integrate multiple data sources such as Shopify, Google Ads, Meta, TikTok, Klaviyo, etc., to clearly reveal the true source of orders and say goodbye to "anonymous loss".
• ‌Replace Google AnalyticsYoudaoplaceholder0: As an alternative to the traditional GA attribution model, it provides a more accurate and complete panorama of the user journey.
• ‌Automatically recover abandoned purchase ordersYoudaoplaceholder0: Seamlessly integrate with marketing automation platforms such as Klaviyo, automatically identify anonymous visitors and trigger personalized emails, significantly improving the order recovery rate.
• ‌Enhance the ROI of advertisementsYoudaoplaceholder0: Through precise attribution, optimize the allocation of advertising budgets to achieve a higher return on investment (some clients report ROI increases of 18x to 32x)