- Google Analytics Plugin Details

1. What is Google Analytics?

Google Analytics is a powerful and free website analytics tool provided by Google. It helps website owners understand how visitors interact with their website. By collecting and analyzing website traffic data, Google Analytics enables businesses to make more informed decisions, optimize user experience, improve conversion rates, and gain a better understanding of their online business performance.

Core Features of Google Analytics:

• Traffic Source Analysis: Understand how users find your website through various channels such as direct visits, search engines, social media, email marketing, and more.

• User Behavior Analysis: Track user behavior on your website, including page views, visit depth, time spent on site, bounce rates, and more.

• Audience Demographics Analysis: Gather detailed information about your website visitors, including geographic location, age, gender, interests, and more.

• Conversion Tracking: Set up goals and e-commerce tracking to monitor key business metrics like form submissions, purchases, and registrations.

• Mobile Analytics: Reports optimized for mobile devices, helping you analyze specific behavior of mobile users.

• Custom Reports: Create customized reports to highlight the most important data according to your needs.

• A/B Testing: Test different versions of a page using the experiments feature to determine which version performs better.

- How to Use the Google Analytics Plugin?

1. Create a Google Analytics Account: Visit the official Google Analytics website (analytics.google.com) to register or log in with your Google account.

2. Obtain Tracking Code: Follow the relevant instructions to get the tracking code (as shown below). You can refer to the Google Analytics Help Document: https://support.google.com/analytics/answer/9304153

3. Insert Tracking Code: Add the obtained tracking code into the input field of the plugin.