Clarity is a user behavior analytics tool that helps you understand how users interact with your website. Supported features include:

• Session Recordings
• Heatmaps (or heat maps)
• ML Insights

Clarity offers many unique features that help you understand user behavior:

• Simple and easy customization makes Clarity best for your business.
• Clarity doesn't impede your site's performance.
• Data is analyzed and ready to view in near real time, so you don't have to wait.
• There are absolutely no limits on the number of sites per account. Clarity can scale to support even the largest websites.
• Clarity processes more than 1 petabyte of data from over 100 million users per month. Also, there are no traffic limits on these sites.
• Deep AI and Machine Learning algorithm-powered insights help you analyze user behavior efficiently.
• No sampling (that is, tracking only a portion of your site's traffic).

Clarity is a free service forever. You never encounter traffic limits or are compelled to upgrade to a paid version. Learn more.

Visit the Clarity overview page for more details. You can also try the live Demo to experience Clarity's analysis tools, Recordings, and Heatmaps.

Use Clarity in some or all of these scenarios (and more):

• Enable your clients or management in making data-driven decisions on what works and what doesn't.
• Test what content works best and where to place it on your page.
• Understand confusing elements of your webpage.
• Identify user behavior and add required content to your page.
• Test and publish new ideas on your webpage.
• Study user clicks and scrolling behavior.

No, not at all. Visitors to your site notice no change in site speed or performance. The Clarity JavaScript is asynchronous. It doesn't affect how quickly a website loads.

Clarity is GDPR-compliant as a data controller. For more information, see the Microsoft Privacy Statement.

Clarity processes data in compliance with the CCPA. For more information, see Microsoft Privacy Statement.

Refer to Terms of use to know the Privacy Policy.

Clarity captures the user interactions on your website such as, how the page is rendering, user interactions such as mouse movements, clicks, scrolls, and so on. The code to capture this information is open source and available on GitHub. You can also read a summary of what data fields we collect. You can choose to mask your users' data. For more information, see Microsoft Privacy Statement.