Benefit Categories
Organize products by use cases such as online shopping, supermarkets, streaming memberships, and fuel purchases.
Digital Voucher Store Case Study
A store designed for digital lifestyle spending, selling digital vouchers for online shopping, streaming services, fuel purchases, and more.
This case study is based on a real BeikeShop project. To protect client privacy, brand names, website addresses, and certain business details have been anonymized.
PROJECT PROFILE
Project overview
IndustryDigital Goods
Business modelB2C Digital Goods Retail
Primary marketsMainland China digital consumer market
Product categoriesE-commerce Gift Cards, Supermarket Shopping Cards, Video Memberships, Fuel Cards, and Other Digital Benefits
CurrenciesCNY
Project goalCentralize the management of digital voucher products, promotions, and membership orders
THE CHALLENGE
Digital Goods Depend on Clear Denominations, Rules, and Delivery Instructions
The store sells digital vouchers and benefits from multiple platforms with different denominations and validity rules. Customers must understand the scope of use, terms, and delivery methods before purchase, while operators must manage orders and memberships.
- Categorize products by benefit platform and use case.
- Clearly display denomination, selling price, and applicable rules.
- Provide links for limited-time offers, discounts, and new arrivals.
- Support account, order, and membership-center features.
- Explain delivery, refunds, and post-purchase policies for digital goods.
THE SOLUTION
Organizing a Digital Goods Store Around Benefit Types and Delivery Rules
Specification Details
Clarify denominations, selling prices, applicable platforms, and terms of use in product details.
Promotion Operations
Manage promotions with limited-time offers, discounts, new arrivals, and member-only sections.
Orders and Post-Purchase Service
Coordinate delivery, refunds, and customer-service contact through account and order centers.
SELECTED SCREENS
A closer look at the experience
Three screens show the core experience, from the homepage to category browsing and product details.
WHY BEIKESHOP
How BeikeShop Supports Digital Goods Stores
BeikeShop can manage digital goods catalogs, specifications, memberships, orders, and promotions. Specific card fulfillment and post-purchase policies can be implemented with plugins or customized workflows.
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