Multi-Sport Categorization
Provide category pages for football, badminton, basketball, running, and outdoor apparel.
Custom Sportswear and Jersey Store Case Study
This Traditional Chinese storefront covers football, badminton, basketball, and outdoor sports categories, with customization options for names, numbers, and team crests.
This case study is based on a real BeikeShop project. To protect client privacy, brand names, website addresses, and certain business details have been anonymized.
PROJECT PROFILE
Project overview
IndustrySportswear
Business modelB2C Retail + Group Buying + Personalized Customization
Primary marketsTaiwan and Traditional Chinese–speaking sports markets
Product categoriesFootball Jerseys, Badminton Jerseys, Basketball Jerseys, Athletic Shoes, Shorts, Jackets, and Children's Sportswear Sets
CurrenciesNew Taiwan Dollar
Project goalManage multiple sports categories and extensive styles while fulfilling individual and team customization requests
THE CHALLENGE
Sportswear Stores Need to Handle Categories, Sizes, and Customization Details
The store covers a variety of ball sports and adult and children's styles, and offers customization for names, numbers, team names, and crests. The website balances standard retail, group buying, and personalized communication.
- Categorize products by sport, age group, and apparel type.
- Display size, style, price, and set information.
- Explain customization options for names, numbers, team names, and crests.
- Support retail, group buying, and reseller orders.
- Provide cash-on-delivery, shipping, and customer-service information.
THE SOLUTION
Serving Sportswear Customers with Detailed Categorization and Customization Guidance
Adult and Children's Styles
Age- and set-based categories support purchasing for families and teams.
Customization Guidance
Product and service pages explain customization options for names, numbers, team names, and crests.
Multiple Purchasing Methods
Store transaction capabilities, group buying, reseller orders, and customer-service links accommodate different order volumes.
SELECTED SCREENS
A closer look at the experience
Three screens show the core experience, from the homepage to category browsing and product details.
WHY BEIKESHOP
How BeikeShop Supports Sportswear and Customization Stores
BeikeShop can manage multi-level categories, product specifications, orders, and memberships. It can also integrate custom fields or inquiry workflows to support personalized requests such as jersey names, numbers, and team identifiers.
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